Nike Versus Adidas - 1190 Words

Nike versus Adidas As companies decided to dip into new markets, they develop a marketing plan, review external and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies, yet different views on their internal contingencies. As far as their external contingencies, both companies have to focus on competition, technology and the economy. With competition, both companies are competing against one another, and other companies in the sports†¦show more content†¦Adidas, as well is mainly dependent on their share in the footwear market (McKinley, Moser, Henderson, amp; Nickelberry, 2009). They aren’t as popular as Nike and that causes athletes endorsed by Adidas to not be as popular as the athletes endorsed by Nike. Though Adidas has great standing in the Europe, Nike is gaining ground on the European soccer market (Eli, Irwin, McClain, Rendlesham, amp; Spotts, 2005). OPPORTUNITY Nike and Adidas both have great opportunity to build upon their already booming companies. Nike has the opportunity to develop new products such as sunglasses, sportswear and jewelry. They can expand their products internationally and jump into global marketing events, such as the World Cup (Eli, Irwin, McClain, Rendlesham, amp; Spotts, 2005). Adidas has the opportunity to continue their International growth in places like Latin America and Asia and produce new products such fragrances and equipment (McKinley, Moser, Henderson, amp; Nickelberry, 2009). They have the chance to continue their growing strength in the golf market with their companies TaylorMade and golf ball maker Maxfli. Lastly, their own retail stores, such as factory outlets, internet sales and the Asian market can increase revenue (Eli, Irwin, McClain, Rendlesham, amp; Spotts, 2005). THREATS The biggest threats to both companies, again is competition amongst all the companies. Everyone is trying to develop alternateShow MoreRelatedThe Marketers Do Not Target Consumer Behaviour Data And Monitoring Consumer Attitudes, Values, And Lifestyle Essay1003 Words   |  5 PagesThose who enjoy the sport of basketball or fashion prefer various types of footwear and therefore are the major consumers. For instance, brand loyalty such as Nike, Jordan, Adidas, and athlete endorsements influence a buyer’s decision. The marketers do not target individuals who dislike basketball, and people who are above or below the age of the target market. As a result, it is a source of opportunity because it introduces a product line such as socks, insoles, and cleaning spray for consumersRead MoreNike World Cup Harvard Business Review Questions Essay1545 Words   |  7 PagesMoges 11/18/2013 Sports Marketing Professor Master. Nike World Cup 1. Discuss the factors that have resulted in Nike Football becoming over a $1 Billion division and a major force in the football market. The Nike football brand believed that the only way to seize any kind of opportunity for growth is to first have a product that speaks for itself. Therefore, Nike believed that footwear product innovation should have the most focus. Nike had four steps to product innovation, development, designRead MoreAdidas Brand Audit1291 Words   |  6 Pages------------------------------------------------- Adidas Background Adidas AG is German manufacturer of sporting goods and parent company of Adidas group that consists of the Reebok sportswear company, TaylorMade-Adidas golf company and Rockport. Based in Herzogenaurach, Germany, Adidas is the leading sportswear manufacturer in Europe and the world’s second largest sporting goods manufacturer. Adidas has two sub-brands namely Adidas Sports Performance and Adidas Sports Style. Adidas Sports Performance aims toRead MoreThe Innate Estimation Of The Shares Of Adidas Ag1512 Words   |  7 Pagesto assess how the Adidas Group did amid the current three years in regard of money related articulations proportion. Besides, it will give an evaluation of the inborn estimation of the shares of Adidas AG. The initial segment of this report will quickly portray Adidas and the business it s contending in. Promote on, there will be utilized a cross-sectional examinations to assess the execution and to contrast Adidas with a contending organization. The picked organization is Nike, because of equivalentRead MoreEnvironmental, Sustainability and Social Responsibility3984 Words   |  16 PagesSocial Responsibility | Adidas versus Nike | | | 12/8/2011 | | Group #1 Adidas vs. Nike 12/08/2011 Environmental, sustainability and social responsibility reports are always created for vast amounts of companies around the world. Adidas and Nike are huge competitors in the sports manufacturing industry. Adidas is the second largest manufacturer of sporting equipment and clothing in the world behind the American company known as Nike. Adidas’ global headquarters is locatedRead MoreScm and Erp Software Implementation at Nike – from Failure to Success2018 Words   |  9 PagesIntroduction: Nike was founded under the name Blue Ribbon Sports in 1964. In 1972 the first pair of sports shoes was sold and experienced enormous growth and achieved a 50% market share within the sports shoe market in the US only eight years later. After sluggish focus and growth in the 1980ies, Nike experienced strong growth in the 1990ies and cemented the position as global recognizable brand. The increased international focus created strains on the supply chain, which was consider inadequateRead MoreNew Balance: Strategic Management1730 Words   |  7 Pageswon favour among shoe consumers especially following boycotts of Nike and Adidas when these two brands came under fire for paying workers in third world countries sub-minimal wages, encouraging child labour, and its sweatshop working conditions. New Balance aims to adhere to minimum living wage guidelines and retains the manufacturing of several shoes within the US, such that several products bore a †Made in USA† label, versus â€Å"Made in China†. A favourite amongst consumers aged 30 and aboveRead MoreAdidas Case Study: SWOT analysis and Michael Porters Five Forces Model, including strategic recommendations2516 Words   |  11 PagesExecutive Summary: Adidas was the dominating manufacturer of sporting goods. It achieved this success by developing cleated shoes for the soccer and track and field sports. The landscape of the sporting goods industry has changes, but Adidas has not changed with it. Sporting good textiles and footwear have become popular with younger individuals as a substitute for casual wear. Soccer and track and field sports are no longer the mainstream sports. These sports have been replaced in market shareRead MoreComparison of Nike and Adidas4839 Words   |  20 Pagescompanies Nike and Adidas in athletic footwear industry. One of the most popular products is selected from each of the company to investigate. The report is conducted by analysing detail into the athletic footwear industry and both companies’ background, macro and micro environment forces, market segmentation, target markets, targeting strategies and position strategies. Many secondary researches which will be in the appendices to are done t o finish the report. The results show that Adidas and Nike haveRead MoreMarketing Plan Nike3380 Words   |  14 PagesINTERNATIONAL UNIVERSITY COLLEGE Sofia MARKETING PLAN Market entry/grow opportunity for Nike in Bulgaria INDIVIDUAL ASSIGNMENT Coursework in MARKETING Student registration No: 20019402 Program: MBA Lecturer: Dr. V. Blagoev Executive Summary Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch. A comprehensive analysis, using market data and market

Don Volixote And Don Quixote - 926 Words

During the 16th century, Miguel de Cervantes served the Spanish Armada and was attacked and taken captive by pirates. He was enslaved for five years and was finally ransomed by his family. This served as fuel for the first novel in history, Don Quixote, which mocks and satirizes the knights and aristocracy of the time due to their idealistic nature. A century later, Voltiare, a french enlightenment thinker, wrote Candide to destroy the notion of Optimistic thinking and show the ineffectiveness and irrational traditions nobles had in the 17th century and does so through numerous instances of irony and satire throughout the novel. Although the protagonists and ideals of each text are disparate, comparably, both Cervantes and Voltaire mocks†¦show more content†¦Cervantes makes it so that no one, but Sancho, understands Don Quixote. While Don Quixote also does not understand his surroundings and genuinely thinks that this reality of his chivalric stories of knights and adventur e is real; creating the idea that the nobility are quite foolish and blind. The famous scene of him when â€Å"he charged at Rocinante fullest gallop and fell upon the first mill that stood in front of him; but as he drove his lance-point into the sail†¦Ã¢â‚¬  is a great example of how Cervantes uses satire to make fun of the knights at the time, implying that this nobility and honor knights had was built off of their foolishness and quixotic nature. And in â€Å"Candide†, Voltaire views the theory of optimism as extremely foolish since it prevents individuals from making any morally right or realistic decisions; making Candide and Pangloss in the story see the world as â€Å"the best of all possible worlds.† As a result of this optimism, when horrible things such as rape and murder occur, they do not perceive how immoral those things are because it seems to serve a greater purpose beyond their understanding. Voltaire uses

Laser corrective vision surgery Free Essays

Clarity of vision depends upon how well cornea and lens permit rays to fall on to the retina on cones and rods. Light rays refract and bend on to focus on to the retina to form a clear image. There are two photoreceptors cones (which color sensitive) and rods (which is dim light sensitive). We will write a custom essay sample on Laser corrective vision surgery or any similar topic only for you Order Now These send signals to brain though optic nerve. If the shape of the cornea is abnormal light does not fall properly or proper image is not formed on the back of cornea. (Fletcher, 2007) This is called refractive error. This can be corrected by refractive surgery. Refractive errors include myopia (nearsightedness), hyperopia (farsightedness), astigmatism (an irregularly shaped cornea which causes blurring), and presbyopia (similar to hyperopia, a condition which causes the lens to harden). Refractive eye surgery helps to reduce or eliminate a person’s dependency on eyeglasses or contact lenses. (NYP, 2007) There are several types of refractive surgery; proper diagnostics can only determine which is needed by whom. It can well be stated that â€Å"compared with surface ablation, LASIK results in earlier and faster improvement of uncorrected visual acuity, and has less (or almost no) postoperative discomfort, improved stability, and predictability.† (Agingeye, 2007) At the same note it can also be stated that â€Å"with LASIK, however, the risks of flap-related complications (wrinkles, debris, folds, buttonhole, and diffuse lamellar keratitis) may be associated with the creation of the lamellar flap.† (Agingeye, 2007) Precautions of laser correction surgeries are 1)  Ã‚  Ã‚  Ã‚   Eyes should be healthy 2)  Ã‚  Ã‚  Ã‚   Patient should be adult 3)  Ã‚  Ã‚  Ã‚   Stable vision for a year or so. 4)  Ã‚  Ã‚  Ã‚   If pregnant surgery should be performed on after evaluating the shape of corneas. 5)  Ã‚  Ã‚  Ã‚   Should not have Degenerative or autoimmune diseases. (Allaboutvision, 2007) Some of risks in LASIK are 1)  Ã‚  Ã‚  Ã‚   Some patients lose vision 2)  Ã‚  Ã‚  Ã‚   Some patients develop debilitating visual symptoms. 3)  Ã‚  Ã‚  Ã‚   irregular astigmatism, which can decrease the corrected vision 4)  Ã‚  Ã‚  Ã‚   corneal haze or glare 5)  Ã‚  Ã‚  Ã‚   overcorrected or undercorrected vision 6)  Ã‚  Ã‚  Ã‚   inability to wear contact lenses in the future 7)  Ã‚  Ã‚  Ã‚   loss of the corneal flap, requiring a corneal graft 8)  Ã‚  Ã‚  Ã‚   scarring 9)  Ã‚  Ã‚  Ã‚   infection (Roberts, 2007) 10) vision loss 11) develop severe dry eye syndrome 12) Irregular Astigmatism 13) Keratectasia 14) Night Vision Problems or Night Glare and Halos 15) Central Islands 16) Epithelial Ingrowth Diffuse Lamellar Keratitis (DLK) (Banerjee, 2005) Lasik has its benefits too. It is performed under a protective layer of corneal tissue. As a result, there is less surface area to heal, less risk of scarring, less risk of corneal haze, less postoperative discomfort, less postoperative need for medications, and vision returns more rapidly, often within a day or so. It can an also treat a higher range of vision errors. (Grochmaleye, 2007) One testimony to this is available from the US military. It is stated that â€Å"the U.S. military also has adopted widespread use of refractive surgery including LASIK to decrease reliance of troops on artificial lenses or eyewear as evidenced by the more than 16,000 U.S. Army personnel who underwent refractive surgery from 2000 through 2003. Studies of these outcomes showed that 86% achieved 20/20 or better uncorrected vision and 98% achieved 20/40 or better, which legally is considered good enough for driving without eyewear or contact lenses.† (Allaboutvision, 2007) Some Statistics are in this context can be stated as follows: Patient Results Three Months After Treatment Procedure 20/20 or Better 20/40 or Better LASIK for myopia 42.0% to 84.8% 76.8% to 99.4% LASIK for hyperopia 48.8% to 58.3% 93.4% to 98.3% PRK for myopia and hyperopia* 67% (approximate) 95% (approximate) (AAO, 2007) In conclusion it can be stated that the method has both positive and negative aspects. It should be remembered that the use of laser was approved by the FDA’s Medical Devices Advisory Committee in the context of the Ophthalmic Devices Panel and the effectiveness and safety was proved with the help of various clinical studies. (FDA, 2007) The FDA evaluated several case studies on the method and after analysis of 1,013 eyes LASIK performances that was carried out in thirteen centers of medicine over the period of half year it was found that â€Å"of the 1,013 eyes treated, 92 percent were corrected to 20/40 or better and 47 percent were corrected to 20/20 or better without glasses or contact lenses.† (FDA, 2007) However, in accordance to FDA it could be stated that â€Å"short-term side effects included pain (for 24 to 48 hours), corneal swelling, double vision and light sensitivity. In some patients these effects lasted for several weeks.†(FDA, 2007) Thus this could be termed as a well tested process but it needs more time and application to become a complete water-tight method. It could be stated that more work on the subject is necessary. References: American Academy of Ophthalmology; (2007); Ophthalmology Report 2007; Sydney: Allied Publications Allaboutvision; (2007); Lasik Criteria; allaboutvision.com; retrieved on 10.02.2008 from http://www.allaboutvision.com/visionsurgery/lasik-criteria.htm Allaboutvision; (2007); Lasik complication; allaboutvision.com; retrieved on 10.02.2008 from http://www.allaboutvision.com/visionsurgery/lasik_complication_1.htm Banerjee, D; (2007); Details from Medical Journals of AIIMS; New Delhi: AIIMS Fletcher, R; (2007); Medical Principals: Beliefs and Knowledge; Believing and Knowing; Dunedin: Howard ; Price Grochmaleye; (2007); Lasik benefits; grochmaleye.com; retrieved on 10.02.2008 from http://www.grochmaleye.com/lasik_benefits.html How to cite Laser corrective vision surgery, Essay examples

Impact of Workplace Design on Employees-Free-Samples for Students

Question: Discuss about the Impact of Workplace Design on Employees. Answer: Introduction The inventiveness of the motor-powered construction arena is accessible with the emphatic appreciating technique and provisions to mature the missions of materialistic comprehension of workplace supervision to present the appropriate interpretation of viewpoints and revelations. It prescribes the decisive obligation of inspiring integrities for creative and the intellectual reception of the ingredients contrived in the motorized fabrication and expands the insistence of employee perception in the midst of the common setup, and the determinations. It consumes tangible resources in the global regions when it recollects sustainable lead in the perspectives of employee expenses (Cervone, 2010). Organization of Workplace The management and activities of a specialized workplace include the prolific dispersion of responsibilities and the everyday jobs to the vivacious employees correlated to the real-world concern. There are significant features of expert handling and observing the manageable assets within the latitude of the proficiencies of the personnel that amazingly come across to formulate the enforced attitudes of articulating, inspiring, fetching, opting for and checking the implementing engagements of human capital (Armstrong, 2014). The dedicated and enduring emphasis verbalizes the link between HRM along with premeditated expansion. The anticipated systems concerning HRM plus operational performance impact on the bottom line procedures for fruitful performances. The financial metrics such as, market segment, profits, and business assistance position as main consciousness for the commercial directors, as it elucidates by what means the premeditated expansion controls the persons, society, on top of fundamental developments characteristically surmounts the sustenance of occupational purposes. The optimism of profit strengthening motivates virtually all-positive and effective investigation of the industry. "Constructive" examination positions as everywhere irrespective of the essential resolutions of the presentation which exists or what influences in accomplishing the cost-effective productivity. Captivating the full benefit of proceeds or market share could arise at the overhead of earnings postulating the augme nted magnitudes of creation and transactions. Reducing values may worsen the remunerations as per the resources in expenditures abridges the returns (Kirkpatrick et al. 2011), Therefore the institute need to endeavor to get the most out of the revolution regarding returns in addition to expenditures, not change to the maximum out of single or restrain the further constituent. It signifies the complete turnover that achieves at the lowermost linkage, shadowed by proceeds of value of share for each head. If the volume of dividends remains steady elsewise automated, at that circumstance. Strategic association of human wealth has been delineated as "the summary of planned human resource outlooks as well as measures projected to authorize an institution to appreciate its purposes" (Machado, 2015). Figure: Strategic Design of Workplace (Source: www.otaru-uc.ac, 2017) The manifestation of line administrators as per the trends of human reserve policy making technique empowers them to play the role at three characteristic stages: strategic, dynamic plus well-made facilities. The noteworthy actions encompasses the upkeeps of capability and preeminence of individuals with effective methods in tempting, selecting and allotting workforces with fruitful formulae of performance -- unfolding all HR events to display the arrangements for leading and measuring the engagements of persons (Iqani, 2012). Communication Strategies In accordance with the stakeholder viewing platform, the certification of the stockholders, financiers, negotiators, purveyors, delegates, the responsibilities, teams etc. comply with the true quintessence of the establishment which links with the participants. The jurisdictional, common and the ecological settings of the policies of the Management articulate a tremendous motivation on the intensive care agendas of the unit in associations of regional, overall and multinational societies. The globalized exertions of the deliberate beliefs of the course of social means endure the cooperative strategy of public levels that offers authentic and collective justifications on the assorted perspectives of the extents of feasible dimensions (Martocchio, 2014). The melodious and additional bendable operative situation generates reachable environments for the implementation of roles. The public negotiations, workspaces, seminars and opinions on notorious fluctuating characteristics of the orga nizational procedures aid the quantifiable perseverance of the recognition of the authorities of performances (Epstein, 2011). This highlights a commanding need of precise method to resolve the response of the foundations with the characteristics and exaggerate the solicitation to value to reap the possibility of the self-controls of specialized missions. The powerful and interconnecting mediations can settle with operative and simulated superfluities, billboard communications, Facebook, as well as YouTube beside the Shared networking sites or twitter, agreement of businesss available sites, promotions on TV linkage and so on There might believably stand the extensive assessments of offline communications through functioning reviews, printed on the brochures of Business, stream of marketing and factual publicity in official papers and substantially other foundations of public relations (Harvey and Stanton, 2013). The progression of employments along with reciprocated interactions over and done with appropriate effective offline public services; self-governing working facilities also display the method of lin ks with the diverse categories of individuals. Figure: Strategy of Public relations (Source: Priporas and Vrontis, 2014) The psychological and physical inspirations of the enactment in addition to assertiveness are adopted to permeate the various accomplishments in and outward to the functioning sectors of the institution (Krome, 2014). The associates of the mass are vital to be reinforced with truthful as well as communal enthusiasm in the positions of applicable rewards. Performance and Empowerment The talents and capacities should be branded to judge the internal potentialities to produce the circumstances for the supervisors to empower them to outperform in their corresponding employments. The innovative endowments manage to pay for individualism to extent the abilities submerged in them. The mental condition represents self-consciousness, self-sufficiency, with positive actualization to sense the purposes of priority and abolish the tensions of the discrete personalities over focused life expectancy (Sousa et al. 2012). The stressful milieus are honestly improved by the twosomes who experiment with demonstration of cognizance to competently poise the wide-ranging liabilities and consistent programs of existence. The sufferings on top of pressure remain the enhancing degree of the actions between the static applications of workplace time.. (Source: Sikora Ferris, 2014). There are classes of arranging the entities to settle on the group of constituencies to recompense the dissemination of state of affairs in possession with their desires. The various communities may transmute to the grander statuses at explicit segments stipulating that they are placed to remain conferred for allocation. (Banfield Kay, 2012). These predictable designs of changeover are judiciously desired to comprehend the situations of joblessness over and above the profile-raising adjustments to build a course of action regarding motivational segments that crafts complications for the outlying candidates. It devises emotional power on competitive space to unveil the intrinsic worth. The conventions of the supervision borders the link to specify the employees and teams from the reverting groups, secondary masses of principles, the reserved implications, traditional cluster, as well as the economically subsiding team of the populace As per the enthusiasms of Olsen and Stensaker, (2013), the governing wizard of subsequent recompenses in the procedure of persuasive pursuits is being increasingly replaced by the proactive heightening of performances and illustrations of executing schedules within the job-related division that have advanced with prodigious industrial expansion. There are numerous profitable and non-commercial incentive approaches being boosted up by the values to issue ample introductions to the employees (www.hrwale.com, 2017). (Source: Anastasia, 2014) Research Methodology The researcher aims to justify the research approaches, research organizations and methods of inspection. The investigator determines to deliver clarifications for choosing realism study of the viewing platform, explicit survey with descriptive application and deductive methods of examination for the procedure (Saunders et al. 2009). Then, the surveyor decides to stipulate the data sources encompassing the records of information published in books, exploring articles available in journals, media issues in addition to the information accessible through the Company websites, Linked In, You Tube and Facebook The secondary fundamentals depict the vital evidences for meaningful Research (Harrison Reilly, 2011). The researcher proposes to collect the essential chronicles through involving those statistics by means of the evaluation of literature Research Aim The researcher aims to find out the sequential development of workplace besides key concepts in addition to the theories of organization of workplace, Communication strategies, Performance Appraisal, motivation and empowerment of the workforces of varied spheres of actions. The impact of workplace design on employees benefits the interpersonal relationship to achieve the sustainable returns intended over productive performance of the functional enterprise. Research questions: What stand as the preconditions of contentment of the personnel? Who remain the rival workforces for fulfilling the responsibilities? How stimulating and significant are the projects that are assigned for the workers? Which characteristics of the business do the staffs mostly raise the value of? What issues prompt the workers to quit the institute? What is the interactive policy within and outside the enterprise? What is the preferred communication plan that the employees intend to adjust or transform in accordance with Global customs? Summary The group has requirement of fashioning the competitive assessment as a recognized organisation with the service of consistent philosophies of invulnerable accomplishment within the association plus at the peripheral dominion allied to the comprehensive division. The advantage of the productive aspirations is vital to be dispersed on top of sophisticated understandings of the manufacturing method of the products to stimulate and lift the outlooks. The strategic directing of manpower enlightens the organizational procedures skilled in a calculated method that persuasively arbitrates the talents as well as concealed proficiencies of the natures and assigns the job databases to be affected in a committed time limit. The collection of the employees with the flawless procedure of establishing the cultivated mechanisms of assertion en route for the progressive procedures of effective sophistications and computing the noteworthy apparatuses of demonstrations highpoint the eventual actions o f the supervision. References Antastasia, P. (2014) 'European Judicial Training: Promoting The Development Of Standardised Training Materials And An Interactive Training Methodology'. ERA Forum 15(3), pp. 319-324. Armstrong, M Taylor, S. (2014) Armstrong's Handbook of Human Resource Management Practice. 13th ed. London: Kogan Page Limited Armstrong, M. (2010) Armstrong's Essential Human Resource Management Practice: a guide to people management. London: Kogan Page Limited Banfield, P. Kay, R. (2012) Introduction to Human Resource Management, 2nd ed. Oxford: Oxford University Press Cervone, H. (2010). Emerging technology, innovation, and the digital library. OCLC Systems Services: International digital library perspectives, 26(4), pp.239-242. Chopra, R. Gajjala, R. (2012). Global Media, Culture, and Identity. Hoboken: Taylor and Francis Epstein, I. (2011) 'Linking Ethics To Community Practice: Integrative Learning As A Reflective Practice'. Reflective Practice 12(1) pp. 127-138. Harrison, R. L. Reilly, T. M. (2011). Mixed methods designs in marketing research", Qualitative Market Research: an International Journal, 14(1), pp. 7 26. Harvey, C., Stanton, N. (2013). Usability evaluation for in-vehicle systems. Boca Raton: CRC Press. Iqani, M. (2012). Consumer culture and the media. Basingstoke: Palgrave Macmillan Jones, O. Mellahi, K. (2013) 'Acknowledging The Contribution Of Referees'. International Journal of Management Reviews 15(3), pp. 357-358. KIA. (2017). Kia Motors: SUVs, Small Cars, People Movers, Sedans. [online] Retrieved 22 August 2017, from: https://www.kia.com/au/main.html [Accessed 27 Apr. 2017]. Krome, M. (2014). Knowledge Transformation: A Case for Workforce Diversity. JDM, 9(2), 103. https://dx.doi.org/10.19030/jdm.v9i2.8975 Machado, C (2015) International Human resource Management: challenges and changes Springer Martocchio, J. (2014). Strategic compensation. Harlow, Essex: Pearson Education. Mathis, R. L. Jackson, J. H. (2011) Human Resource Management: Essential Perspectives, 4th ed. London: Kogan Page Limited McCurdy, P. (2012). Social Movements, Protest and Mainstream Media. Sociology Compass, 6(3), pp.244-255. Olsen, TH., Stensaker, I. (2013) 'A Change-Recipient Perspective On Training During Organizational Change'. International Journal of Training and Development 18(1), pp. 22-36. Priporas, C. Vrontis, D. (2014). Concerns and developments in customer behaviour across industries. J. Cust. Behav., 13(1), pp.1-3. Saunders, M. N., Lewis, P. Thornhill, A. (2009). Research methods for business students, Page 52, 5th ed. Harlow: Prentice Hall. Schmitt, N. (2012) The Oxford Handbook of Personnel Assessment and Selection, Oxford: Oxford University Press Sikora, D., Ferris, G. (2014). Strategic human resource practice implementation: The critical role of line management. Human Resource Management Review, 24(3), 271-281. https://dx.doi.org/10.1016/j.hrmr.2014.03.008 Sousa, C, Filipe Coelho,C., Guillamon, E. (2012) 'Personal Values, Autonomy, And Self-Efficacy: Evidence From Frontline Service Employees'. Int J Select Assess 20(2), pp. 159-170. Szczepaniak, R. (2013). Media Convergence - Approaches and Experiences. Frankfurt: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Taormina, R J., Jennifer, H. (2013) 'Maslow And The Motivation Hierarchy: Measuring Satisfaction Of The Needs'. The American Journal of Psychology 126(2), pp. 155-177. www.airccse.org, (2017), International Journal of Managing Information Technology (IJMIT) Vol.3, No.4, Retrieved 22 August 2017, from: https://airccse.org/journal/ijmit/papers/3411ijmit01.pdf. www.hrwale.com, (2017), Human Resource Management Retrieved 22 August 2017, from: https://www.hrwale.com/hr-planning/53-2 www.ocl.ac, (2017), Models of Human Resource Management, Retrieved 29 April 2017, from https://www.ocl.ac/docs/PGD/EDSML/docs/10/UNIT%2010-%20SESSION-%203%20Models%20of%20HRM.pdf www.otaru-uc.ac, (2017). Retrieved 29 April 2017, from Source: https://www.otaru-uc.ac.jp/~js/downloads/SP2005-PDF/SP2005-Chapter2SHRM.pdf)